#1 Black Friday revenue driver
For detailing and high-end auto film shops
Working with Detailing Growth
The VIP strategy, packages, pages and messages our biggest detailing and film shops use. Make it yours in an afternoon, then follow the calendar.
The calendar starts Nov 1. Buy later and you have fewer days to build your VIP list.
- Detailing
- Ceramic coating
- Paint protection film
- Window tint
An example using the playbook’s prices. Change the numbers.
Thank you for not paying for a coupon.
- One payment, yours to keep
- $297
- Emails, already written
- 11
- VIP packages, ready to sell
- 3
- Pages, ready to remix
- 4
The discount line
The one line on your receipt you’ll leave alone.
We tried to cross it out. It wouldn’t let us.
Most shop owners discount on Black Friday because, deep down, they don’t think their own work is worth full price.
Yours is.
The big-box stores spent 20 years training your customers to wait for a sale.
A discount brings in bargain hunters who leave the minute the coupon does. This system brings in people who paid full price on purpose, then asks them to come back every month.
The math
Same 25 cars. Two Black Fridays.
Worked out from the receipt at the top of the page. Change it there and this changes too.
40% off everything, like everyone else
$61,005- 25 packages at 40% off$38,850
- Upgrades at 40% off$5,955
- 15 plans at 40% off$16,200
Full price, itemized
$101,675- 25 packages at full price$64,750
- Upgrades at checkout$9,925
- 15 maintenance plans$27,000
Same cars. Same upgrades. Same plans. $40,670 more.
The proof
The calendar tells the story.
What shop owners told us on calls
“I feel like I’m discounting a lot just to get the jobs in.”
“They book with the dude that was like 500 bucks cheaper.”
“The winter hits and it basically stops the business.”
Why it works
Give them a better reason to buy than a lower price.
A discount teaches your customers to wait. VIP access teaches them to buy early, at full price.
- 1
People want to buy on Black Friday. A discount gives them a reason to buy that costs you money.
- 2
VIP access gives them a better reason. First pick of the dates, a secret menu, a gift package no one else gets.
- 3
They buy for the access. You keep the full price, and you keep customers who pay it.
Who built it
The VIP strategy our biggest shops use instead of a discount.
It comes from Detailing Growth, the team behind these shop results. For the first time, you get to own the Black Friday part.
- Taurus Auto DetailAustin, TX
$4,776 in Google Ads became $38,411
8.0x return on ad spend, from the client report.
Discount$0.00 - Mike DetailsClient report
$249,363 collected in 145 days
Including $18,409 from one text-message reactivation, across 21 jobs.
Discount$0.00 - XtremeClient report
$369,963 in completed jobs
Traced job by job in the client report.
Discount$0.00
Detailing Growth client results from client reports. They are not results from this kit and not typical.
What one full-price weekend sets up
- November
Sell at full price
Send the 11 pre-written emails. Sell 25 packages at your full prices.
- December
Do the work you were paid for
Do great work for customers who paid full price, not for bargain hunters.
- January
Start the year booked
Offer those 25 customers a maintenance plan at pickup. The calendar fills from there.
- All year
Let them talk
Customers who paid full price send friends who expect to pay full price.
What’s in it
15 things, already written.
All 15, one payment of $297. Less than one Essential package ($1,470).
The Secret VIP Strategy
The playbook for selling exclusive access instead of discounts, so you never have to cut a price to fill the calendar.
3 VIP Package Frameworks
A secret menu, hidden upgrades and gift-worthy protection packages you can sell without cutting price, so customers pay full price for something they can’t get the rest of the year.
VIP Funnel Page Templates
4 remix-ready pages: the VIP list sign-up, the reveal, the packages and the thank-you page, so your VIP launch goes up in an afternoon.
The VIP Message Kit
Everything you send, already written, so you never stare at a blank email, text or DM.
- 11-email VIP launch sequence
- SMS sequence
- DM scripts for Instagram and Facebook
- Front-desk phone script
- Replies to “Is it on sale?”
VIP Social Post Pack
Graphic hype posts for your social media, so your feed builds the hype for you.
The Launch Calendar
What to send and post each day from Nov 1 to Dec 1, plus the launch checklist, so you always know what to send today.
The AI Prompt Pack
Prompts that rewrite every page, email and text in your shop’s voice, so every page and message sounds like your shop.
4x landing page templates
The VIP sign-up, the reveal, the packages and the thank-you page. Remix them in Lovable and publish.
Email Templates
The full VIP launch sequence, written start to finish. Paste them into the email tool you already use.
Text Message Templates
The SMS sequence that builds your VIP list and opens the doors on Black Friday.
The Black Friday Terms & Conditions Kit
Ready-to-use terms for your VIP packages: deposits, booking windows and what each package includes.
Upsell Playbook
How to add the checkout upgrade to every car, and exactly when to offer it.
VIP Social Post Pack with Images
Ready-made hype posts and graphics for your feed, from Nov 1 to the day the doors open.
Client Scripts
What to say on the phone, in DMs and at the front desk, including the reply to “Is it on sale?”
The Fulfillment Guide
How to deliver every job in December at full value, without over-delivering or burning out your team.
How it works
One calendar, Nov 1 to Dec 1. It tells you what to send.
The pages remix in Lovable, which is free to use once you know your way around it. The emails, texts and scripts are plain copy you paste into the tools you already use.
- Nov 1
Make it yours. Run the AI prompts to rewrite the pages, emails and texts in your shop’s voice. Load your 3 VIP packages.
- Nov 2 to 26
Build the VIP list. Put up the sign-up page, post the hype posts, and send what the calendar lists for each day.
- Nov 27 to 30
Reveal and sell. Open the doors with the reveal and package pages. When people ask “Is it on sale?”, the replies are already written.
The strategy, 3 VIP packages, 4 pages, every message, the launch calendar and the AI prompts. One payment of $297.
Your call
Two ways to do Black Friday.
- A
Discount like everyone else. Fill the calendar with bargain hunters. Start January broke.
- B
Run the VIP launch. Sell at full price and start January booked.
Built for detailing, PPF and tint shops doing $40,000 to $80,000 a month.
Black Friday VIP Access System
Everything below, yours to keep. Less than one Essential package.
- The Secret VIP StrategyThe playbook for selling exclusive access instead of discounts.
- 3 VIP Package FrameworksA secret menu, hidden upgrades and gift-worthy protection packages you can sell without cutting price.
- VIP Funnel Page Templates4 remix-ready pages: the VIP list sign-up, the reveal, the packages and the thank-you page.
- The VIP Message KitEverything you send, already written.
- VIP Social Post PackGraphic hype posts for your social media.
- The Launch CalendarWhat to send and post each day from Nov 1 to Dec 1, plus the launch checklist.
- The AI Prompt PackPrompts that rewrite every page, email and text in your shop’s voice.
- 4x landing page templatesThe VIP sign-up, the reveal, the packages and the thank-you page. Remix them in Lovable and publish.
- Email TemplatesThe full VIP launch sequence, written start to finish. Paste them into the email tool you already use.
- Text Message TemplatesThe SMS sequence that builds your VIP list and opens the doors on Black Friday.
- The Black Friday Terms & Conditions KitReady-to-use terms for your VIP packages: deposits, booking windows and what each package includes.
- Upsell PlaybookHow to add the checkout upgrade to every car, and exactly when to offer it.
- VIP Social Post Pack with ImagesReady-made hype posts and graphics for your feed, from Nov 1 to the day the doors open.
- Client ScriptsWhat to say on the phone, in DMs and at the front desk, including the reply to “Is it on sale?”
- The Fulfillment GuideHow to deliver every job in December at full value, without over-delivering or burning out your team.
The calendar starts Nov 1. Buy later and you have fewer days to build your VIP list.
Or pay over time with 
at checkout.
FAQ
Questions, answered.
Yes. Lead the weekend with coating and detailing packages, where you often keep about 90% of the sale. Then offer film to those buyers at full price.
Yes. Every page, email, text, script and package is yours to edit. The AI Prompt Pack rewrites them in your voice.
No. It is free for full-stack clients. Message support and we’ll add it to your account.
The shops that win do three things: they build the list in November, they send every message on the calendar, and they hold the price. The system gives you all three. If you want the setup done for you, you can add that after checkout.
The 4 pages remix in Lovable, which you can use for free. You do need to know your way around it. The emails, texts and scripts are plain copy, so they work in whatever email and text tools you already use.
Before Nov 1 if you can. The calendar starts Nov 1 and the list-building runs to Nov 26. Every day you start later is a day less of list-building.
No. It is a digital product and you get all of it the moment you buy, so we don’t offer refunds.